Environmental Graphic Design

RTKL creates easily navigable, detailed and exciting places that express our clients’ brand and strengthen their relationships with their customers. Our services include: environmental graphic design, strategic branding, identity/logo, signage and wayfinding, print and collateral, and multimedia.

Featured Projects
Alexa
In the heart of the former Soviet territory in East Berlin, RTKL was commissioned to contribute to the redevelopment of Alexanderplatz, a historic central plaza at the heart of Berlin cultural life in the pre-WW2 era. The resulting design for 'Alexa', a mixed-use retail and entertainment center, uses a daring, sophisticated 1920s woman as its fictional muse to evoke the area's rich artistic past
Zubiarte Retail Center
Situated along a river near Bilbao, Spain’s Guggenheim Museum, Zubiarte is an international retail attraction hewn from design elements unique to the city. Its industrial heritage is referenced through the building’s materials and steel accents. The interiors recall the winding streets of Bilbao’s Old City, and graphics reference early 20th century painters in materials, color scheme and accents.
Baltimore Washington International Airport
The A and B terminals at BWI Airport provide an inviting and visually engaging retail and dining environment for travelers waiting for their flights. RTKL’s package of regionally sensitive graphics and materials, high-end and varied restaurant and shopping options, and a comprehensive set of tenant criteria makes the airport a destination in and of itself.
LaLaport Koshien
While Japan’s oldest baseball stadium attracted plenty of yearly visitors, the surrounding area lacked retail and entertainment venues where visitors could spend time before and after the game. The 913,000-SF Lalaport Koshien brings an engaging retail environment to the growing urban area and features environmental graphic design that draws upon nature and revolves around three main courts.
Thom McKay, Vice President
“Environmental graphic design is about the details of an environment. Whether it’s signage, paving or the integration of a logo into a balustrade, these are elements shoppers touch…and remember. Implemented correctly, their cumulative effect can be extremely powerful.”