SHANGHAI/DALLAS—July 1, 2010—Global architecture, engineering and urban design practice RTKL announced that Jason Litt, a principal and 15-year veteran of the environmental media and design industry, has relocated to the firm’s Shanghai office. As the leader of RTKL’s environmental media and design practice in China, he expands service offerings to clients in China and throughout Asia.
Asia’s increasing consumer population has sparked a growing appetite for information and immediacy, especially in the public realm. Litt has mastered the synergy between media and information in the built environment. His expertise in environmental media – an emerging field that blends design and technology with advertising, branding and sponsorship – is of critical importance to RTKL’s clients in Asia.
“We live in a digital world, and nowhere is that more evident than Asia,” says David Labuskes, RCDD, CPHIMS, CTS, vice president of RTKL’s Special Systems Design Group. “Competition for consumer attention is high and the emotional experience of a development is just as important as its physical design or architecture. Jason’s unique skills and international experience are great additions to our multi-disciplinary offering.”
When Litt joined RTKL in 2006, he brought extensive, award-winning experience in planning, developing and implementing state-of-the-art productions and large-scale media installations. Under his direction, RTKL’s environmental media team designs creative, technology-based programs that mix strategic branding, identity and cinematic storytelling. The team utilizes a range of emerging technologies to develop visual, informative and entertaining experiences within the context of the built environment.
Litt has designed and managed a broad range of international projects across the entertainment, commercial and healthcare markets including:
King Glory Plaza: A 100,000-square-meter (1.08-million-square-foot) shopping mall in Shenzhen that features a mix of low and high-resolution LED displays built directly into the façade of the building.
Chengdu Zhonghang Center: This design incorporates a large-scale LED screen on the building façade for generating advertising revenue and custom content. Content is self-generated through triggers such as traffic patterns and pedestrian movements.
360º Mall: This 130,000 square-meter (1.4-million-square-foot) retail, entertainment and leisure center in Kuwait City features a four-story Techno Hub, which creates an immersive sensory experience using a series of floor-to-ceiling suspended LED canvases, 3D audio effects and bold lighting elements. Every aspect of the design is carefully choreographed and in sync with dramatic color-changing architectural accents.
Peeps and Company™: This project, a fully-integrated environmental media retail flagship for the brand’s popular candy lines, is winner of the 2010 Pro AV Spotlight Award.
RTKL’s experience in China dates to 1993 when the firm was commissioned to design Sun Dong An Plaza, the first private joint-venture commercial project in Beijing designed by a foreign firm and subsequently named the city’s Building of the Year in 1995. Since then, the firm has continued to work on private and public projects throughout China, including the Shanghai Science and Technology Museum, which hosted the 2001 APEC Conference; the Chinese Museum of Film in Beijing; City Crossing, a new multi-use development in Shenzhen; and a wide range of complex planning and urban design schemes that meet the needs of China’s growing cities and communities.
About RTKL:
RTKL is a worldwide architecture, engineering, planning and creative services organization. Part of the ARCADIS global network since 2007, RTKL specializes in providing its multi-disciplinary services across the full development cycle to create places of distinction and designs of lasting value. RTKL works with commercial, workplace, public and healthcare clients on projects around the globe. www.RTKL.com